The handbills project was done in response to working at the publicity center on my campus. Hundreds of handbills would be ordered for every event, and in a lot of cases sit unused. This project took all of the handbills left over from old events that were sitting around, and were folded into paper airplanes to show how this marketing strategy is ineffective and wasteful. In addition to the left over handbills, 100 new airplanes were created and distributed to the programing offices, with suggestions for alternate publicity, and an opportunity to give feedback.